The Gates Foundation

Client: Bill & Melinda Gates Foundation

Project: Digital PR Playbook – an interactive primer and hard-copy guidebook navigating the social media landscape and leveraging digital communications strategies to reach and engage the news media, policymakers and other constituents.

Role: Created, designed and produced guidebook, using simple “how to’s”, step-by-step guides and best practices for engaging with digital media:  blogging, podcasting, online media relations, digital storytelling and social networking.

Outcome: Increased client’s understanding and use of digital media tools.  Boosted their confidence in advocating at executive level for funding of digital distribution.