MercyCorpsImagineNationsWorld Bank

Client: Collaboration of Mercy Corps, ImagineNations, World Bank Global Partnership for Youth Investment

Project: The Imagine Network – an international portal aggregating programs and support for youth entrepreneurs in developing markets, notably the Middle East, North Africa and SE Asia.

Role: Provided strategic guidance for development and design of portal, evolving approach from educational content to interactive experiences.  Tailored I4D initiatives to youth entrepreneurs.  Co-drove audience-based research and discovery process to determine audience needs, motivations and technology access. Developed strategic recommendations for comprehensive partner approach – to field affiliates, content partners, corporate donors and distribution conduits.

Outcome: Aligned key stakeholders toward common vision for engaging youth from Middle East, Africa and SE Asia.    Influenced direction of portal from straight educational content to mobile-accessed interactive experiences.