Digital Strategies Group

Waggener-Edstrom

Client: Waggener Edstrom / WE Worldwide (in-house/employee)

Project: Created and launched Digital Strategies Group

Role: Developed intrapreneurial startup business to develop and deliver digital communications strategies for global companies and social innovators. Co-created vision, business model and strategic communications framework. Drove GTM strategies, program development and delivery. Managed ongoing budgets and financial reporting.

Outcome:  Launched eight new products/services; generated $1M in revenue in first year.  Established standards and best practices.  Received several industry/organizational awards, including PRSA’s PR Professional of the Year, and Waggener Edstrom’s Innovator of the Year.